NARS 不少經典產品也有獨特的名字，如「Orgasm」、「Deep Throat」以及「G Spot」等，所以當品牌最近發放出新唇膏廣告，大家對影片內的性暗示也不足為奇。NARS 於 Instagram 上發布了一段短片，展示新唇膏「Morocco」，由陰莖狀、類似皮膚的質地，慢慢變成有 NARS logo 的標準唇膏形狀，同時附上 caption「When the nudes keep you up all night」，意思顯而易見。
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NARS 此舉當然是大膽的營銷策略，但並非完全出乎意料。雖然有不少忠實用家也期待著新產品的來臨，但有些人卻感到非常驚訝，甚至感覺被冒犯了。
I just had a few words with a man defending my use of lipstick and now this. Who the hell would find this ad appealing and rush out to buy it. I thought Nars was classier than this.
— Nance 🦋🌊🦋 (@solusnan1) August 12, 2019
Clearly, they are not targeting the lipstick lesbian market 🤷🏼♀️
— Leah McElrath 🏳️🌈 (@leahmcelrath) August 11, 2019
Uh.
The new ad for @NARSCosmetics lipstick 😳
Look at the caption pic.twitter.com/jhLBfyHYDV
— Yashar Ali 🐘 (@yashar) August 11, 2019
NARS 創辦人 François Nars 曾在訪問中提及，他一直希望為品牌暢銷的產品命名，以此作為給予他們一個「身份」。透過一個具體的名字，他深信消費者會更愛上這個產品，因為名字為產品增添個性。
I try to find intelligent names that really mean something. It can be a country, it can be a sensation, an emotion, movie, whatever, but something that would really click.
上月 Benefit 亦發布了一段幽默廣告，片段中以粉底液和化妝棉的動作模擬了性愛過程，同樣掀起話題。其實不論是美容抑或時裝品牌，這樣的營銷手法其實也不是第一次，亦不是最後一次，見怪不怪。尤其當 NARS 有整個「高潮」系列，同時又有「climax」睫毛液、「deep throat」、「undress me」胭脂以及「sex machine」唇膏筆，這次的廣告其實也是預計之中。
My mind is too filthy for this right now. pic.twitter.com/Z8gHfN0jI2
— Slightly Big Tho 🐘✨ (@QuitaOnTheBeat) August 11, 2019
honestly in love with this color and now I must have it to soften my boner
— christine teigen (@chrissyteigen) August 12, 2019
I mean…… we all know what Nars is about lmao
— hot bi summer (@tiabbea) August 12, 2019
this ad just cured my dry spell tbh
— KEVIN CARNELL (@mrkevincarnell) August 12, 2019
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