LOEWE 在洛杉磯比華利山的 RODEO DRIVE 開設最新旗艦店,佔地超過 3067 平方呎,展示了男裝女裝衣服和一系列經過精心挑選的陶瓷和藝術品。為了慶祝店舖的華麗開幕,品牌在創意總監 JONATHAN ANDERSON 的帶領下舉辦了一連串的慶祝活動。
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首當其衝,品牌邀請了知名插畫家 PATRICIA DORIA 為旗艦店特別繪畫了一連串的作品,印製成海報和在社交媒體上發放。LOEWE 的經典標誌和當季服飾如銀色蝴蝶結高跟鞋和火鶴花元素在一雙妙手的製作下更添色彩,閃閃發亮,作品濃郁的色彩和細緻的立體感完美帶出品牌的趣味特色和加州風情。
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LOEWE 更在 SUNSET BOULEVARD 的 WHISKY A GO GO 舉辦盛大的開幕派對,星光熠熠,不少名人和品牌好友都有出席。僅僅穿着短褲的半裸服務員、煙霧離漫的情景、鮮紅色的射燈、美艷動人的 DRAG QUEEN、金銀幻變的流蘇背景和盡情跳舞的賓客共冶一爐。場面紙醉金迷,散發 CAMPY 的糜爛感覺,彷彿回到 ANDY WARHOL 年代的 STUDIO 54。
超級巨星 DOJA CAT 以金色平頭配搭品牌印上躺臥女性畫作的晚裝,把艷麗和趣味結合在一起,氣勢壓倒全場。創意總監 JONATHAN 當然不會錯過派對的機會,也有出席,更有 GRAMMY 提名歌手 OMAR APOLLO 的精湛演出。其他出席名人還包括超模 CINDY CRAWFORD 和 KAIA GERBER、《EUPHORIA》演員 MAUDE APATOW、MARVEL 演員 TESSA THOMPSON、時尚 YOUTUBER EMMA CHAMBERLAIN、抖音巨星 BLAKE GRAY 等等。除此之外,THUNDERCAT、EMPRESS OF、DUCKWRTH、KAYTRANADA等風格各異的音樂單位也來到慶祝,渡過歡樂的晚上。
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DOJA CAT
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JONATHAN ANDERSON, OMAR APOLLO
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CINDY CRAWFORD
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KAIA GERBER
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MAUDE APATOW
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TESSA THOMPSON
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EMMA CHAMBERLAIN
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BLAKE GRAY
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THUNDERCAT
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EMPRESS OF
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DUCKWRTH
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KAYTRANADA
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